Probiotics are getting more popular for their health-boosting benefits. They’re good for our gut, can boost our immunity, ease traveler’s diarrhea and can help reduce issues that pop up after menopause in women. Believe it or not, probiotics are live microorganisms often found in cultured milk and fermented foods, and are even used in making baby food.
Foods like Kefir and Kombucha get fermented to create natural probiotics. With the COVID-19 pandemic, the demand for probiotics spiked, especially for those found in drinks. This demand also comes from people wanting healthier and more nutritious food and drinks.
People are now more educated about the health benefits of probiotics and are including them in their daily diets. Clinical tests highlight how probiotics can treat conditions like functional dyspepsia, which, simply put, is a type of indigestion. According to medical research, certain probiotics have been found more effective and safer than other treatments.
Probiotics are growing in popularity so much that new products are being developed constantly and big companies are investing a lot to keep up with the demand. In fact, the global market could reach nearly $73.9 billion by 2030.
Companies are also teaming up to improve their products and discovery. For example, in 2022, Amway Korea and HEM Pharma launched a service where individuals could send their stool samples for analysis to help them decide the right type of probiotic for them.
Zinereo Pharma worked with Probisearch SL to test new probiotic products that could potentially improve fertility in couples and gut health in premature babies. The results were positive!
New products get launched all the time. In 2022, Hims & Hers Health released six new probiotics specifically tailored for women. These are aimed to improve general health, mental wellness, gut health, skin health and even libido!
It’s important to know that companies are investing big bucks to bring these products to people globally. Nestle, for instance, invested significantly to produce more infant formula to meet the US demand.
Big companies are buying off smaller ones to grow their presence. In 2022, Danone bought Chinese baby food maker Dumex that they previously sold off in 2016. Back in 2018, Archer Daniels Midland Company acquired the UK-based company Probiotics International Limited to grow their business in the UK and Europe.
The fast growth of the probiotics market is all thanks to people understanding the benefits of these products and incorporating them into their daily lives. So, the next time you hear about probiotics, remember, it’s all for a healthier future!
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